Flagship Prelude

F O R M U L A   +   P E R F O R M A N C E

It was halfway through the formulation process that we had a breakthrough. We were only using a coarse grain version of bentonite clay. It provided great separation at the high level. Large clumps of hair would separate from one another naturally and beautifully. However, I also wanted just a little bit more separation on a low level -- at the level of individual hair follicles.  That's when we decided to add a very fine version of kaolin clay. Two different types clay and in two different levels of granularity. 

The extreme hold and light weight was already easily achievable by Wade. He doesn't hold back when you ask for strong hold. Adding in the two types of clay made it what we were dreaming of. Honestly, this was my first time working with clay pomades and so, I wasn't sure what we would end up with. I can't believe we were able to hit all of our goals. 

Ingredients: Water, Shea Butter, Bentonite Clay, Candelilla Wax, PEG 40 Hydrogenated Castor Oil, Kaolin Clay, Borax, Sunflower Lecithin, Phenoxyethanol, Fragrance, Sorbic Acid, Caprylyl Glycol